Pınar Et, which has led the modern meat industry in Turkey since 1985, continues to support the industry’s development by offering innovative products and services with its sustainability-focused efforts.
Pınar Et has been offering health and taste to its consumers for 36 years. Since its establishment, the Company has been working decisively without compromising its responsible producer identity as Turkey’s first private enterprise integrated meat facility. Pioneering the modern meat industry in Turkey with its many firsts, Pınar Et continues to offer the market innovative products and services on the strength of its superior R&D Center and technological infrastructure.
Directing its innovation efforts per changing consumer trends and living conditions, Pınar Et responds to all expectations and needs with its rich product portfolio. The Company meets nutrition, health, and flavor needs in the categories of delicatessen, frozen meat products, frozen bakery products, frozen seafood, frozen organic meat products, frozen vegetable-based products, canned meat products, and unprocessed meat products.
The Company continues its growth by adding new varieties to its extensive product portfolio annually. Pınar Et, which creates different segments with the new products it offers to the market, stands out as the company that sets industry trends. The Company, which produces its high-quality and health-oriented products for its consumers at hygienic production facilities, retains its leading position in the frozen meat, seafood, and delicatessen markets.
Pınar Et carries out production at modern integrated red meat, integrated turkey, processed seafood, and by-product production facilities equipped with state-of-the-art technology in line with the Turkish Food Codex and EU standards. The Company works with high brand awareness and reliability at the industry and consumer levels, producing in safe, healthy, and hygienic conditions using internationally recognized quality management systems in all its business processes. The Company, which does not compromise on its quality-oriented production approach, completes more than 50 different inspections required for Turkey and export markets every year.
Pınar Et works with Yaşar Birleşik Pazarlama (YBP), a Yaşar Group company, to ensure that its distribution activities match the level of excellence of all other business processes. The Company also responds to changing shopping habits with its e-commerce platform PınarOnline, enjoying the advantage of working with one of Turkey's largest cold and frozen product distribution chains with a nationwide distribution network. Pınar Et is also a well-known and reliable brand abroad, with products served in over 20 countries.
The Company sets its corporate strategy and goals for sustainable growth and strong economic performance with the understanding of forecasting and prudent management of economic, environmental, and social impacts. Furthermore, in line with Yaşar Group's principle of providing a better life for all its stakeholders, Pınar Et champions the arts, education, sports, the environment and sustainable life.