One of the Meat Products Sector Leaders
1983 - Foundations for Pınar Et are laid.
1985 - Pınar Et, Turkey’s first fully-integrated and privately-owned meat plant, is established.
1987 - Pınar Et introduces Turkey’s first hamburger mix specially made for the food trade.
1994 - Pınar Et becomes the first in the meat sector in Turkey to receive ISO 9002 Quality Management System certification.
1998 - Yaşar Group sets up the country’s first fully-integrated turkey plant, introducing the country to turkey meat.
2000 - Pınar Et’s sliced meat products start being produced for the first time in Turkey using clean-room technology and under the strictest hygienic conditions.
2001 - Pınar Et for the first time begins producing and selling doner for the food trade on an industrial scale but with the same delicious flavor and aroma as classical Turkish doner kebab. • The same year, the Company also introduces frozen seafood products.
2003 - Pınar Et receives TS ISO 9001:2000 Quality Management System certification.
2004 - Pınar Et is awarded ISO 14001 Environmental Management System certification. • Pınar Et launches “Turkey’s meatballs”: Nine different varieties of traditional Turkish kofte.
2006 - Pınar Et becomes the first company in its sector to receive TSE ISO 22000 Food Safety Management System certification.
2007 - Pınar Et becomes the first company in its sector to receive TSE OHSAS 18001 Occupational Health & Safety Assessment Series certification. • Pınar Et’s success is awarded by the İzmir branch of KalDer, the Turkish Quality Association.
2008 - Pınar Et becomes the first company in its sector to receive TSE 17025 Laboratory Accreditation. • Pınar Et becomes the first company in Turkey’s food industry to undertake a Lean 6 Sigma operational excellence and productivity project.
2009 - Two new products– Pınar Misket meatballs and Pizzato (a thin-crust pizza)–are introduced.
2010 - The Pınar Et "Aç-Bitir" (easy-open, smaller sized) product line of salamis, sausages, and soudjouks is launched.
2011 - Pınar Et Profesyonel is set up to cater for the away-from-home channel. • Pınar Et demonstrates its expertise in charcuterie with the launch of its “Şölen”, “Delight”, and “Gurme” labels, Gurme soudjouks and sausages made from top-quality meat are introduced to the market.
2012 - In a survey conducted by GfK RepMan Reputation Research Center, Pınar Et is identified as one of Turkey’s most highly-respected companies. • BrandSpark International awards Pınar Et “Best New Product” citations for its “Aç Bitir Salami” and “Gurme Burger” products. • According to Nielsen and Superbrands, Pınar Et is one of Turkey’s top ten superbrands.
2013 - Börek varieties are introduced to consumers.
2014 - “Su Böreği” and “Gurme Mantı” are introduced to consumers. • In the charcuterie category, production began of “Pınar Gurme” salami, ham and smoked meats. • Pınar’s “Aç Bitir” communication campaign received a Golden Effie, one of the Turkish advertising industry’s most respected awards.
2015 - "Aç Bitir" smoked Turkey Breast Meat is added to the Aç Bitir lineup
2016 - Pınar is elected as the "Most Successful Brand of the Year" in food sector.
2017 - Ecocert Organic food Certificate is received. • R&D center is established.
2018 - Pınar İllaki Delight Meatballs is introduced to consumers. • Pınar 3 Cheesy Tray Borek is released to the market.
2019 - Turkey Fillet Canning product, which is the first in the field, has taken its place in the market.
2020 - It became the first company in the meat and meat products sector to successfully complete the “TSE COVID-19 Safe Production Certification Audit” and get the certificate.
2021 - Pınar Et emerged as the “Most Admired Company” in the Packaged Meat Products Category in the “Most Admired Companies of the Business World” research study. • Pınar Et received the Certificate of Good Agricultural Practices (GAP), covering turkey hatchery, breeding, feed and meat production. • The PınarOnline e-commerce platform was launched.